Truck Week Event Registration
| Proposed event name | Highway 31 National Driver Recognition Campaign – Truck Week 2026 |
| Event format | online |
| Short description | Highway 31 will deliver a national, multi-platform digital campaign during Truck Week 2026 focused on recognising and celebrating Australia’s truck drivers.
Drivers and community members will be invited to share photos and stories highlighting their experience in the industry, including years of service and key freight routes across Australia. Selected drivers will be featured throughout the week across Highway 31’s platforms to showcase the people behind the industry and promote positive recognition of the heavy vehicle workforce. |
| Truck Week themes | people |
| Why participate | This campaign is designed to recognise and celebrate truck drivers across Australia by sharing real stories from the industry. It focuses on community engagement, industry pride, and workforce recognition, aligning directly with Truck Week’s “People” theme. By showcasing driver experience and contribution, the campaign aims to increase public awareness of the critical role the heavy vehicle industry plays in supporting Australia’s economy. |
| Date type | range |
| Start date | 2026-05-11 |
| End date | 2026-05-18 |
| Timing flexible | yes |
| Location type | online |
| Venue / location name | Highway 31 official social media channels (Facebook, Instagram, TikTok) |
| Suburb | Based in Wangaratta |
| State / Territory | vic |
| Accessibility considerations | The campaign will be delivered online via Highway 31’s official social media channels, enabling national participation across Facebook, Instagram, and TikTok. |
| Organisation name | Highway 31 |
| Organisation type | other |
| Other organisation type | (Apparel brand supporting the heavy vehicle industry community) |
| Primary contact name | Thomas Crumpton |
| Contact email | tristan220311@gmail.com |
| Contact phone | 0409103622 |
| Partner association | none |
| Website / social link | https://www.highway31.com.au/ |
| Audience type | public |
| Estimated attendance | 500-plus |
| Intended audience notes | The campaign is open to truck drivers, industry participants, and the general public, encouraging broad engagement and recognition of the sector nationwide. |
| List publicly | yes |
| Promote via Truck Week | yes |
| Promotional considerations | The campaign will be promoted across Highway 31’s digital platforms, leveraging Facebook, Instagram, and TikTok to maximise national reach, participation, and engagement. |
| Safety risks | no |
| Safety compliance | yes |
| Working with children | no |
| Heavy vehicles on display | no |
| Agreed to terms | Yes |